Beautiful People.net :

"beautifulpeople.net —Introducing beautiful people to other beautiful people".

No, this web address isn't some kind stupid joke. Oh, no! This is real live, really serious stuff for those elitist plastic fantastics on the look for—no, not Miss or Mr Right, but—Miss or Mr Perfect!

Those hoping to gain membership must first submit a photo of themselves. A rating process invites existing members of the opposite sex to vote on whether a new applicant is 'beautiful' enough to be granted a membership, while those who don't measure up are ruthlessly booted off. I'm not sure exactly what happens if a member breaks the rules by say putting on weight, losing their suntan, forgetting to use their tooth whitener, or perish the thought, having too many birthdays. I guess they’re booted too.

Organisers say only one in 15 applications passes this stringent process—but claim more than 500 apply each day. "People are fed up of wasting time and money meeting unattractive people on the net," explained a spokesman for the site, "Beautifulpeople.net isn't about political correctness. We simply and unashamedly exist so that beautiful people can meet other beautiful people."

Does anyone else find this as ludicrous as me? What about finding your soul mate based on compatibility, friendship and true love? Isn't intelligence attractive? Doesn't being a good person count for something? What about having a great sense of humour, or being brave and courageous? And, surely being a kind and caring should tip the scales of love in your favour?

But wait just an eyebrow plucking moment, how many people are fortunate enough to be born with a beautiful body and a perfect face anyway? It frequently takes a lot of hard work and effort to be a 'beautiful person'! It can take years of dreary dieting, countless hours of exercise, and endless pill popping to achieve that 'perfect' body. And, let's not forget it takes a lot of guts to allow a surgeon to slice into your face to achieve nothing less that the perfect nose, chin, or what ever. Not to mention how brave you have to be to allow someone to stick a steel tube into your belly or thighs, or both, in order to have that 'excess' fat sucked out! And, what about those age defying martyrs who suffer the agony of having poison injected into their faces to hide their smile lines? Yes, the list of gruelling and painful practices and procedures some people are prepared to endure for the sake of vanity goes on and on—mercifully, for those reading this, I won't.

In fairness, some people really are just simply born beautiful. So, maybe I'm being too harsh on the 'beautifulpeople.net'? After all isn't this group just the non-intellectual equivalent of Mensa? Nobody knocks Mensa. These 'beautiful people' may not have mastered quantum physics or understand Einstein's theory of relativity, but damn it, most of them will have worked tirelessly at preening themselves and perfecting their perfect poses! We never criticise like-minded intelligent people enjoying each other's company. So, alternatively, what's so silly about beautiful bodied, clone faced people mixing and mingling?

Well, unfortunately, unlike intelligence, courage, kindness, and many other qualities we look for in a mate, the concept of physical beauty is constantly changing. Like it or not, the way we look is just a temporary and superficial measure of who we are, since every minutes of every day we're all changing and aging—it's just the natural process of life.

Please, I'm not suggesting that a great looking man, or woman, can't possess many of the same mate-attracting attributes as their plainer looking brothers and sisters. And, I'm not saying that people who have gain success because of their looks are any less deserving of those who haven't.

Intelligence and beauty, however, are largely to do with our environment and genetics, both of which we have no control over.

Certainly few things in life are worthier of celebration than ‘beauty’. It's just that I really think we're sinking to all new levels of shallowness when groups like this rear their ugly heads.